A white label company is a company that creates a product or service that is sold to another company, who in turn rebrands the product or service as their own. This allows the purchasing company to offer a high-quality product or service to their customers without the time and cost of developing it themselves.
Here’s how it works:
- The white label company creates a product or service, such as software, a mobile app, or a financial service.
- The purchasing company buys the product or service from the white label company.
- The purchasing company rebrands the product or service with their own branding, logo, and other visual elements.
- The purchasing company sells the product or service to their customers as their own, often at a higher price than they paid to the white label company.
- The white label company remains anonymous to the end-users of the product or service, and the purchasing company takes on all customer support and other responsibilities.
White labeling is a popular business model because it allows companies to quickly and easily expand their offerings without the need for extensive product development. It also provides a way for companies to differentiate themselves from their competitors by offering unique products or services under their own branding.